Welcome to WNC, where we're hooked on innovation!
Forward Facing Sonar Picks
NEW ITEMS FOR 2026
FlashBack Minnow
The FlashBack Minnow can be fished with a steady retrieve or snapped like a jerkbait — either way, when you pause, the FlashBack does what no other lure does: it falls back, sparking instinct-driven strikes from even the most pressured predators. Deadly on walleye, bass, and more – this lure was made to perform. It’s minnow profile mimics the natural prey that predators love. Whether you’re suspending it over structure, working a slow retrieve, or ripping it for reaction bites, the FlashBack Minnows ability to trigger strikes separates it from the rest.
TearJerker Tungsten Jig
Precision meets performance with the “TearJerker”, a tungsten jig designed to sink faster, hit harder, and trigger aggressive strikes. Molded from tungsten resin for maximum sensitivity, better sonar returns, and rapid descent, the “TearJerker” gets you into the strike zone quicker. The “TearJerker” hangs perfectly horizontal in the water, is semi stand-up on the ground, and swings up hard on the hookset. Whether you’re scoping slabs or dialing in big walleye, the “TearJerker” turns what you see into what you catch.
Death Jigs
"Unlock the ultimate walleye weapon with the Death Jig – engineered for precision, designed for destruction! Its unique action, lifelike movement, and perfect balance make it irresistible to even the most stubborn fish. Whether you're precision casting with FFS or working structure with a slow drift, the Death Jig delivers bone-crushing strikes and big walleye rewards. When it’s time to out fish the competition, tie on the Death Jig and let the carnage begin!"
Rip-N-Rattle Blade Bait
"Unleash the power of the RIP~N~RATTLE blade bait – the ultimate walleye magnet! With its irresistible vibration, loud rattles, and flash that mimics a wounded baitfish, this lure is designed to trigger aggressive strikes and land more fish. When walleye won't bite, make some noise and RIP~N~RATTLE your way to success!"
Rip-N-Glide
The RIP~n~Glide by WNC is a versatile, glide-style jigging bait designed to trigger aggressive strikes. With its erratic darting action and slow , tantalizing glide on the fall, it mimics injured baitfish, making it irresistible to Walleye and other predatory fish. Perfect for ice or open water, the Rip-N-Glide excels both vertical jigging and casting. Built for durability and performance, it's your go-to lure for landing trophy fish.
Crankbaits
Shaky Shad 5 & 7
Cast or troll your way to more and bigger fish today with Walleye Nation Creations "Shaky Shad”. The Shaky Shad has a one of a kind wobbling action with loud built in rattles and was designed to mimic a fleeing baitfish with a true shad profile. Naked and Chrome are typically for custom painting and come with hooks unattached, but in package.
Reaper & Lil Reaper
If you're chasing giants, look no further than the WNC Reaper, the lure that’s rewritten the record books twice in South Dakota! Engineered for aggressive strikes and proven to land legendary fish, the Reaper isn't just another bait, it's the bait to have. Whether you're working deep structure or trolling open water, this lure delivers the action and attraction needed to hook the walleye of a lifetime. Don't just fish, fish for records with the Reaper!
Boogie Shad
The WNC Boogie Shad packs a punch that big fish can’t resist! This compact killer delivers a tight wobble and an irresistible profile that triggers aggressive strikes. Whether you’re fishing pressured waters, finicky fish, or just looking for a bite when nothing else works, the Boogie Shad gets the job done. Perfect for trolling, it’s proof that sometimes big results come in small packages. Tie one on and let the Boogie Shad do the work!
SB & LSB
The “SB Reaper” has a baitfish profile and great action from very slow to fast speeds, it gives a unique offering to wary walleye with a slightly different wobble and presentation in the water than the Reaper. The Lil SB is also being used for Coho and other species of fish.
Custom Painted Baits
Our proprietary lure painting process is a game-changer, combining cutting-edge techniques with artistic precision to create the most lifelike, high-performance finishes on the water. Using a secret blend of advanced layering, UV-reactive pigments, and ultra-durable coatings, we craft lures that not only mesmerize anglers but also trigger aggressive strikes from even the most cautious fish. Every lure is a masterpiece, meticulously designed to outperform the competition and give you the ultimate edge on the water.
Harnesses & Spinner Blades
Walleye Nation Creations worm harnesses paired with our custom Colorado blades are engineered to create irresistible flash and vibration—designed to trigger bites and put more walleye in your boat! Click images below for more details.
Double Trouble Harness
The Double Trouble Harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, slow death style hook for maximum action, vibrant blades for maximum flash, and premium components for durability, this harness is perfect for trolling live bait or soft plastics. Whether targeting walleye in clear or stained water, the Double Trouble Harness delivers unbeatable action and results.
Custom Blades
The Custom painted spinner blades by WNC add a unique edge to your fishing setup. Painted with vibrant, fish attracting colors and premium finishes, these blades create irresistible flash and vibration. Perfect for upgrading your spinner rig, they enhance visibility and trigger more strikes from walleye and other game fish. Elevate your presentation with WNC's custom blades.
Traditional 2 hook
The traditional 2 hook harness by WNC is a high-performance spinner rig designed to maximize hookups. Featuring dual hooks for increased hookups, vibrant blades for maximum flash, and premium components for durability, this harness is perfect for trolling live bait. Whether targeting walleye in clear or stained water, the traditional 2 hook harness delivers unbeatable action and results.
Plastics, Jigs, & Swag
Whether it's soft plastics, jigs, or swag we've got you covered. Click images below for more detail.
Soft Plastic Kits
Looking for some affordable soft plastics to combine with our Marble eye jigs? Look no further than our 50pc kits. The Paddle Tail kit and the Curly Tail kit come with 5 colors and 10 baits of each color in their own small storage box. Both baits are 2-3/4in long. Not to big and not to small. A perfect size for all around fishing.
Marble Eye Jigs
The Marble Eye Jig by WNC is a precision-balanced jig designed for versatility and maximum attraction. Featuring a lifelike 3d eye, durable finish, and an optimized hook design for solid hooksets, this jig excels in both live bait and soft plastic presentations. Whether you're vertical jigging or casting, the Marble Eye Jig is built to put more walleye in the boat.
Swag / Decals / Tools
WNC offers a lineup of high-quality apparel, hats, decals, and tools designed for passionate anglers. Stay comfortable and stylish on and off the water with out premium gear, showcase your WNC pride with decals, and fish with confidence using our durable line cutters/split ring pliers. Gear up with WNC and represent the nation that lives to fish!
WNC Hooks
Whether you're looking to make your own rigs or replacing trebles you'll find a hook for you here.
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WNC Gift Cards
Give the gift of fishing with a WNC gift card. Perfect for any angler, it can be used on premium lures, apparel, and gear. Let them choose their next big catch-because every great fishing adventure starts with WNC.
